Microblogs: Communication of the future is now @ Film Annex Buzz
The society we live in is fast paced and held together by instant communication, we look for ways to conduct business effectively, quickly, and meaningfully. Microblogs give us the power to share important information faster, and easier than imaginable. Short text updates using microblogs could easily take place of traditional communication channels as we know it.
Microblogging is not just about the people we follow socially or interact with outside of work. Bringing tools that were made to be social inside a business setting can be more powerful than picking up the phone if implemented correctly. Our focus on Social Media Strategies at Film Annex Buzz tells us that this is a growing trend.
This paper by Daniel Ramage of Stamford University and Susan Dumain and Dan Liebling of Microsoft Research covers microblogging as it grows in popularity. They state:
"Services like Twitter are coming to support information gathering needs above and beyond their traditional roles as social networks. But most users’ interaction with Twitter is still primarily focused on their social graphs, forcing the often inappropriate conflation of “people I follow” with “stuff I want to read."
In their conclusion, they state:
- This work argues that better representations of textual content on Twitter are important for solving two categories of unmet information needs: improving methods for finding/following new users and topics, and for filtering feeds.
- Prototype interfaces are under development to support improved finding, following and search on Twitter.
- Extensions would enable us to answer questions like: How much does the distribution of change across parts of the social network? How does each person’s usage of language evolve over time?
- While this work takes only a first step in richer content-based analysis of Twitter, we believe there is a bright future for such models on microblogs moving forward.
See the full report below:
Michael Sweeney and Tyler Trimbath