Your Buzz Results in Dominant Niches and the Power of Online Video
Target Marketing Annex has released a new video showing the results of Your Buzz for several dominant niches including Google searches for Roya Mahboob, GP Strategies, Francesco Rulli, Altitude Digital Partners, and others.
Your Buzz is a real time online target marketing and Thought Leadership platform that allows clients and partners to market themselves to very specific groups of influencers, investors, stakeholders, and sales prospects. We create an Organic Following with and for our clients. Target Marketing Annex has developed the Your Buzz technology platform as a perfect complement to Film Annex.com's traffic and distribution.
Online video plays a powerful role in the success of Your Buzz technology and can have very real effects for marketers. In a recent blog post on www.targetmarketingmag.com, for example, Gary Hennerberg and Perry Alexander discuss the power of online video in influencing consumer sales. They cite statistics from Invodo's research report entitled "Delivering Superior Shopping Experiences via Video," which show that automotive, consumer electronics, music/dvd/video, toys/video games, and computer hardware and software were the product categories in which online videos were most viewed.
They also discuss a second study coming from Google and Compete.com. The study only concerns shoppers for apparel, but the findings can be broadly applied to other product categories. This study found that the most viewed types of videos were customer testimonials and reviews, email marketing videos, consumer-generated videos, ads appearing elsewhere online, ads on a TV network website, and professional reviews. Read the full article here.