Francesco Rulli on Social Media Network Strategies (Video)
In a recent video, Film Annex founder and CEO Francesco Rulli discusses the importance of strategies when establishing one’s presence in social media. He explains that it is important to learn “what you could be and what you should be.”
He explains,
“Nobody’s an engineer, nobody’s born an artist… they learn in their early years in life what their passions are, [but] it doesn’t mean that passion is what leads you to success. Social media strategies are about understanding what battles you can pick and win, and what battles you want to pick but you will not have so much of a chance to win. The objectivity and education behind it will allow you to make specific decisions and choices.”
Rulli says that he dedicates himself to specific key words, such as “building schools in 
Afghanistan” and “Afghanistan economy.” Because he is a leader in those areas, he can just put those terms on his business cards and people will find him when they search for those terms on Google. This process led to the creation of Target Marketing Annex.
View the full video below.
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