WomensAnnex.com is the non-profit entity (501 c-3, applied for*) that is an interactive platform that promotes and supports women's empowerment through videos, instructional programs, and blogs. Topics include education, arts, business, and sports. Women's Annex receives 40,000 license free professional films and videos from Film Annex, and the platform enables women to self-distribute and monetize their film and written content, and to connect with female role models through videos and blog posts. WomensAnnex.com encourages women all over the world including developing countries such as Afghanistan, Bangladesh, Bhutan, India, Kyrgyzstan, Kazakhstan, Maldives, Nepal, Pakistan, Sri Lanka, Tajikistan, Turkmenistan, and Uzbekistan to be financially independent self-starters.
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WomensAnnex.com is a starting point for women world wide to create and distribute their own films and blogs within the Film Annex network. Film Annex is a "Thought Leader" in the "pay for content" economic model. For cultural reasons, many women in developing countries spend more time at home and in front of a computer, and Women's Annex gives those women the ability to monetize their content.
WomensAnnex.com now allows women to capitalize on a cultural shift in Digital Media, and it has been positioned to allow women in developing countries to take charge of their financial lives. Women's Annex Training Centers will train women on social media, film-making, and writing to empower their lives economically and intellectually.
Women's Annex is managing the Afghan Development Project to bring in additional corporate partners in addition to Film Annex. Citadel of New York created The Afghan Development Project in March 2012, with Roya Mahboob and Fereshteh Forough who are partners in the Afghan Citadel Software Company. The goal is to build 40 internet classrooms in high schools around Herat, Afghanistan. Ten classrooms have been built or are in process as of May 2013, and Women's Annex and Roya Mahboob are now reaching out to additional corporate partners.
Citadel of New York provides Examer license free to Women's Annex, and Examer is an Interactive and Educational Social Networking platform with a Micro-Scholarship Payment System. Examer currently connects over 25,000 Afghan children to the world. Examer was created to further educate young women in topics like social and digital media, business, and filmmaking. A universal platform built by women and easily tailored to the needs of regional languages and cultures, Examer rewards bloggers, filmmakers, and other content creators with micro-scholarship payments.
WomensAnnex.com is the official online distributor of Esteqlal Football Team's games, interviews, and videos. In the traditionally male-dominated world of international soccer, Esteqlal Football Team is unique as its online advertising, promotion, and social media strategy are managed by Afghan women. Esteqlal Football Team currently has over 41,000 fans on Facebook.
Roya Mahboob was named to the 2013 TIME 100 Most Influential People in the World in April, 2013. The success of the Afghan Development Project was the catalyst for the formation of Citadel of New York, LLC, a joint venture company owned by Afghans, Italians, and Americans. A "Citadel" is a symbolic safe point for international cultures; a place where trade, cooperation, and new ideas can be traded, fueled, and preserved. Film Annex is now prioritizing women’s empowerment by launching a platform dedicated to women – a place where they can blog, upload videos, share content, and get paid via advertising revenues. WomensAnnex.com is an extension of the existing work of Film Annex and Citadel of New York. It is a place for women artisans to bcome merchants of ideas.
Roya Mahboob is the founder and CEO of Afghan Citadel Software Company, an IT solutions provider serving emerging market. Roya was listed in 2013 #Time100 Most Influential People in the World.
“The goal of this project is to empower the women of Afghanistan and Central Asia by educating them in all facets of society, whether it be economics, health, business, or education. With the power of the internet, Women’s Annex will reach women on a global scale.”
Fereshteh Forough is a founding partner of the Afghan Citadel Software Company (ACSC). Currently she is working and studying in New York as the Central and South Asia Liaison for Citadel of New York and Film Annex. "Fereshteh" is a feminine given name of Persian origin meaning "Angel". The exact English translation is Angela.
“WomensAnnex.com gives women in Afghanistan and other developing countries the opportunity to be thought leaders by promoting their ideas with the power of social media. WomensAnnex.com will support women in their quest for financial independence and it will allow women to express their changing beliefs in a changing society."
Francesco Rulli, Film Annex Founder
"In the Digital Media world ‘Content is King’, and WomensAnnex.com will empower queens to become kings as the platform allows women in developing countries to take control of their destiny and future. On WomensAnnex.com, women from Central and South Asia can publish their best ideas, stories, and insights while generating revenues for their own financial independence.”
Photos by Alena Soboleva